Values & Philosophy

Die nächste Generation von Chrambl Memory 1631

This picture shows Alexander's twin sons Maximilian and Alexander, born on May 17, 2018.

A picture full of hope and future


Her path into this world was not an easy one, but it was precisely this path that made her strong - just like her father, Alexander Kraml. It reminds us that life often presents us with challenges, but that it is the moments of perseverance that shape us.

The birth of twins represents new beginnings, strength and the unshakable belief that what you love is worth fighting for. Their bright eyes and lightheartedness symbolize the hope and responsibility that drives us to create a better and more sustainable future - for them and the next generations.

This image combines the founder's personal journey with Chrambl's corporate philosophy: never give up, always look forward and use innovation to create new things so that the world will still be a good place for all our children tomorrow.

Our philosophy:

A vision for the future –

in the awareness of responsibility


Our corporate philosophy is based on the conviction that real innovation and success come from never giving up, believing in your own vision and having the courage to keep breaking new ground.


We know that our actions today affect the quality of life and opportunities of future generations. That is why we develop sustainable products and solutions that not only protect the environment but also create long-term value - for our customers, partners and society.

Shaped by the personal ups and downs of founder Alexander Kraml, who has four sons who will carry on his name and his beliefs, Chrambl stands for perseverance, responsibility and the desire to create a better future with every decision.


This family commitment drives us to never give up and to build a company that remains true to its principles.


Our motivation is to create something that will last for future generations and make our vision of responsible, sustainable consumption a reality.

Because we care not only about what we produce, but also how we produce it. Our commitment to sustainability is not a marketing slogan, but a core value that guides our daily work.


Every product, every innovation and every process in our company is developed with ecological compatibility and longevity in mind.

We believe that tradition and innovation are not opposites - they can complement each other perfectly to bring about real change. Our goal is to preserve traditions by focusing on innovations that maintain a world worth living in.


We are guided by a deep respect for our roots and a responsibility towards future generations.


Together for a sustainable future:


At Chrambl, we are proud to be part of a movement that wants to establish sustainable consumption as the standard. With passion and innovative strength, we work every day on solutions that make the future a little more sustainable and better.

Alexander und Maximilian vom Chrambl Gründer Alexander Kraml
Share by: