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Where I come from – and why it changed everything

From Seifenkaiser to Chrambl® – my way back to myself.

My story – a promise to my ancestors: Chrambl® is Memory 1631 – origin, remembrance, and strength. Craftsmanship from Austria, envisioned for a future with less plastic and more responsibility.

My Story

I didn't just develop a product. I remembered who I am – and where I come from.

The story of Chrambl® begins long before the brand. It starts with a family deeply rooted in nature, craftsmanship, and agriculture for centuries.

My great-great-grandfather Anton Kraml, born on July 31, 1847 in Spielleithen in Upper Austria's Mühlviertel region, represents my family's maternal line – shaped by the simple, honest life in the countryside.

On my paternal side too, my ancestors lived closely connected to nature, rooted in farming tradition, manual labor, and respect for the earth.

This dual origin – two lines, two worlds – has shaped me. And it lives on in everything I create today.

My ancestors – origin, craftsmanship, and connection to nature
My Ancestors (Landscape) Memory 1631

From Fall to New Beginning

In 2015, I appeared as "Seifenkaiser" on "Die Höhle der Löwen" (Shark Tank). That's when my public journey began – with the vision of rethinking the world of soap.

Successes followed, but also severe crises: corporate insolvency, personal bankruptcy – moments when everything seemed lost.

But I got back up. With knowledge, experience, and willpower, I rebuilt my life.

After separating from the company at the time, I withdrew. During this quiet time, I began to explore my origins: genealogy, conversations with my father as I accompanied him in his final months.

These conversations became my inner compass. He knew that I would create something new from all of it – and I promised him I would.

Today, I stand here having fulfilled that promise: with a product in which my past lives on – for my children, for our future.

This is how the Chrambl® Multi-Wash Cube came into being – not by chance, but from lived experience. From loss, from insight, from the deep desire to create something meaningful and lasting.

I learned: Failure is not the end, but the beginning of something greater.

During this time, I discovered the oldest spelling of my family name: Chrambl. It became my symbol – for origin, remembrance, and strength.

Chrambl Memory 1631 is more than a brand: It is my sign that one can draw strength from setbacks, that origin obligates, and that the future wants to be shaped.

Today, I get to tell my story on "Die Höhle der Löwen" – on my birthday, with a product that connects past and future.

"You honor the past by shaping the future."